Monday, June 4, 2012

Scratch Gravel Logo

I was fortunate enough to get to work with an awesome lady and her husband to design a logo to brand their farm called Scratch Gravel. They were looking for something simple- an outline, silhouette. Mountains and Rivers. And, they loved the mountains in Colorado.

So off I set, pen in hand... :) I sketched out a few ideas and sent it off. This was actually  pretty painless progression from start to finish. I have all 3 of our rounds of revision in one image- starting with the long, wending river and ultimately cut down and rounded out for the final.

I am very happy with this one, and I think they are too!

Sometimes Simpler is better.